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Home > About Us > Upcoming Priority Thinking Book

Priority Thinking^® – The Book

Coming Soon!

We are pleased to announce the good progress we continue to make on our book, "Priority Thinking: How to Keep Your Priorities Straight in a World of Risk and Opportunity", due out in late 2008.

Presently, extensive primary source interviews are underway with business executives, healthcare professionals, educators, and military and political leaders.

What should our priorities be?
It seems like a common sense question with a common sense answer. We think we know the answer. Yet we fail to do what we know we should do. Why? This is the Question we explore and the Problem we resolve. Most managers treat priorities as transitory and shifting to the situation of the moment. And on the surface this is appropriate to specific circumstances. But realigning tactical priorities on the fly can violate fundamental priorities that must never change. The challenge in any organization is how to keep its priorities straight when the demands on it overwhelm its current talent, capacity and resources.

What makes Priority Thinking® unique?
You can learn the right priorities. They exist, are knowable to all and never change. Too often we can become confused by having to balance the perceived demands of stakeholders when in reality the challenge is to keep our principles intact by the priorities we practice.

What is the key to sustained value creation?
The best companies already practice sound priorities, and these priorities are the same across any organization. Businesses get in trouble when they ignore or violate the priorities. If you want to make money and fulfill your business purpose, you have to keep your priorities straight! The difference lies in knowing the necessary means and the correct ends to your work and your organization. Our book helps you to make the right decisions for sustained value creation in a risky world.

Who is this book written for?
The application of Priority Thinking® is for everyone in your business or organization. From front line employees and their supervisors to the Chief Executive level of your organization, Priority Thinking is for everyone and required of all if you want to build a culture of excellence and generate sustained value creation over the long run.