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Institute 4 Priority Thinking
30 Liftbridge Lane
Suite 210
Fairport, NY 14450

phone: (585) 388-2040
eFax: (800) 896-2091


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Crisis Intervention

When written in Chinese, the word 'crisis' is composed of two characters. One character represents danger, and the other represents opportunity.1

Here at the Institute we believe that "a crisis is unvarnished reality presenting itself with unmistakable urgency!" We can come to know how to anticipate and prevent the crisis before it occurs and how to act rightly when the unexpected happens. Our consultants and coaches have first hand experience leading in crisis situations.

Fear can make cowards of us all. In Priority Thinking® we help executives learn and apply sound priorities for acting, not reacting, in the crisis. Learn how to pilot your organization through difficult situations and risky environments, and turn them into opportunities for growth. The power of Priority Thinking® is found at the extremes. Our approach helps executives and employees alike to effectively navigate during threatening periods and uncertain times.

We believe that four basic crisis factors dominate the landscape of business. Our model harmonizes these crisis factors so that risks can be addressed before the crisis occurs. Likewise, the urgency of a crisis requires leaders who can act rightly despite the unexpected.

1 Paraphrasing John F. Kennedy


First hand experience leading in crisis situations

I love the man that can smile in trouble, that can gather strength from distress, and grow brave by reflection. 'Tis the business of little minds to shrink, but he whose heart is firm, and whose conscience approves his conduct, will pursue his principles unto death.

--Thomas Paine