Welcome to Priority Thinking®

Helping leaders, employees and teams to
recognize, learn, practice and keep sound priorities.

Are you afraid of failure?

Learn how to fail early, often, and small...

So you don't fail late, once, and BIG!

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the right way

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Calm those psychic storms, steady your inner life and stay focused on the tasks at hand.
A great program for leaders and teams.

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Leadership Coaching

Our executive coaching and leadership programs help leaders develop the character and competence required to become Good Will Leaders™.

Grow Your Leadership
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Organizational Development

We help organizations find, develop and retain top talent, set strategic, tactical and daily priorities, and define a unique strategic advantage.

Get Organized
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Ethics Education

Our comprehensive EthicsPoll™ survey tools and programs help you develop and embed ethical and organizational power into every level of your organization.

Educate Yourself

The Priority Thinking Difference

Priority Thinking was founded in 2003 to help leaders, employees and their teams to recognize, learn, practice, and keep sound priorities. We are based in the Greater Rochester area and work with clients around the country. By working alongside us, you can:



Enable strong leadership, talent and team collaboration to achieve organizational objectives and results.



Provide a foundation of sound priorities that naturally reduce risks to the organization and the professional.



Increase the ethical power of your decision making at all levels and within all functions of your organization.

Courses & Programs


Survey & Data Visualization Tools

Web-Based Survey Platform

Web-Based Survey Platform

Customized to your organization’s requirements and areas of interests, our web-based surveys provide you with an easy way to gather and visualize feedback data from your employees, customers, suppliers, and other stakeholders.

Audience Response Technology

Audience Response Technology

Gather feedback live and in-person with our interactive polling technology. Allowing up to 1000 participants locally and remotely, our audience response technology gets you the data you need while making presentations fun and engaging.

Survey Transfer Web Tool

Survey Transfer Web Tool

Our SurveyTransfer℠ tool helps organizations manage large amounts of data, acting as an interface between survey tools and secure databases.

Dynamic Dashboard

Dynamic Dashboard

An interactive platform which allows users to view, explore and compare aggregated survey data. Accessed via web or mobile device, the Dynamic Dashboard enables demographic and firmographic data slicing, sorting, filtering and custom preferences to examine underlying trends.

Keynote Presentations & Speaking Engagements

Looking for someone to give a boost to your event or conference? Our dynamic presentations use PriorityPoller™ technology to provide live feedback and insight, keeping audiences engaged.

Sample topics include: What is Leadership?; Getting it Right and Getting Along; Building A-Teams; the Qualities of a Leader; Crisis Leadership; and more. We are also happy to work with you to develop a fully customized presentation.

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Recent Articles


Leader Time® Article Collections

Peter DeMarco's first anthology of LeaderTime articles

Each moment of each day should be spent on the most important thing for that moment. For leaders, this means carving out at least some time to reflect on their leadership role: what it is, how to lead, how to form other leaders.

These brand new Leader Time volumes are collections of Peter DeMarco’s practical question and answer columns from the American City Business Journals that leaders-to-be can use for their reflection.

Both timely and timeless, Leader Time offers pithy applications of core leadership principles to real situations.

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as seen on

Peter DeMarco's LeaderTime articles are features on TheBusinessJournals
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The School of Priority Thinking

“The School of Priority Thinking” is a representation of Raphael’s classic work “The School of Athens.” It features a new set of historically significant figures representing the four main approaches to work and ethics today. Author Peter DeMarco draws on lessons learned from each of these important figures as he writes his upcoming books.

Click below to explore the painting and learn more about the styles of leadership that influence Priority Thinking.

Explore The Painting

Our Office

Our dedicated team is comprised of talented, experienced individuals from a variety of fields. Operating out of the historic Phoenix Building in Pittsford, NY, near the city of Rochester, our team serves clients near and far, working with leaders around the country to provide individual coaching as well as informative presentations.

Learn About Our Team
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Ready to learn more? Contact us now